Employee branding is the reputation of an employee among the workforce. In other words, it is also about the value of an employer to an employee. How a current or potential employee perceives the employer and the company often result in an engaged and motivated workforce. As companies become more acceptable in the talent marketplace, hiring and retaining talented employees becomes more manageable.
With the advancement of technology, the company’s reputation has become the most prominent and essential factor, and it is in the employee’s hands. Positive employee feedback can attract the right talent to the platform.
What is Employee Branding
Employee branding is an employee’s perception of the employer and the organization. According to Mines and Mangold, ‘It is a process by which workers internalize the anticipated enterprise image and are encouraged to project it to customers and other stakeholders.’ Employee branding is the process of onboarding employees with the company’s mission, values, and vision that motivates them to pass on those messages to potential employees, customers, etc. In other words, we can also that employees should be transformed into brand ambassadors that represent the organization in the best way.
How Employee Branding Helps in Improving your Business
Employee branding can help improve the business in many ways. It helps improve employee engagement, increase the talent pool, decrease the turnover rate, creates a positive workplace, etc.
Improved Employee Engagement
A positive and better employee branding includes everything from an excellent working environment, career development, personal growth, etc. All these are given to the current workforce, thus improving their productivity.
Better Talent Pool
Employee branding improves the quality of talent in an organization. It helps companies and organizations to recruit the best talent from a large pool of potential candidates. According to hiring managers, employee branding has a significant impact on hiring the best talent in the industry.
Decreased Staff Turnover
Paying adequate attention to employee branding can reduce the employee turnover rate significantly. The question is, how does that happen? Hiring managers hire the best talent who are qualified and possess the necessary skills. This ultimately reduces the chance of replacing them or hiring other talents for the same role. It is also essential that employers create a strong bond with the employees, reducing the chances of leaving the organization.
Positive Online Presence
A positive response from the workforce helps get better online visibility of the company. Words from an employee’s mouth are indeed more credible than an employer. A positive online presence can improve the company’s brand in the digital world. As a result, organic traffic increases on the company’s online channels.
Effective Employee Branding Strategies
Using the right and effective brand strategies can improve its performance and help its growth. Effective employee branding strategies define company values, employee advocacy, improving candidate experience, etc.
Defining Company Values
Employee branding should connect with the company’s values. The company’s values help the employees function together and achieve the business goal. A company must talk about employee branding alone and reflect employees’ true experiences.
An organization may ask the employees to promote the company through social media as a part of their job. Employee advocacy is promoting the company by its employees. However, the fascinating thing about employee advocacy is freely-offered communication by the workforce. Whether an employee will promote the organization is directly proportional to the employee engagement and the work culture, making work a positive experience.
Improving Candidate Experience
Candidate experience is an integral part of employee branding. The overall candidate experience from interview to candidate onboarding indicates how a company values its people. If employees feel valued in their organization, they will encourage their friends and family to apply to the same organization.
One of the critical employee branding strategies is employer-employee feedback. With the increasing number of business review sites, employees share their interview and job experiences through online reviews. Employees have become vocal about openly sharing the pros and cons of the company, its managers, team leads, working environment, etc. Feedbacks give excellent opportunities to employers to work on their flaws and drawbacks. Employee brand monitoring can be managed using software or ATSs without manual labor hours.
Frequently Asked Questions(FAQ)
Employee branding is built by:
Improving employee engagement
Improving candidate experience
The purpose of employee branding is to:
Improve company’s image
Decrease employee turnover
Increase positive online presence